Online travel agencies (OTA) have become a primary source for customers looking to book travel online. That’s because OTAs provide access to a wide range of travel providers, from airlines and hotels to cruises and car rentals. As such, they’re in a great position to offer their customers something more than they can get from a website alone—namely personalized service and attention. This is why it’s so important for hotels and other travel providers to work with OTAs: not only do these sites drive new business your way, but they also give you an opportunity to show off your expertise as well as your unique offerings.
So how do you attract more clients through OTAs? Here are five strategies that will help increase traffic on your site:
Use social media to build relationships with your audience.
Social media is a powerful tool for building relationships with your audience. The benefits of using social media to build relationships with your audience include:
- It’s free.
- It allows you to connect directly with potential clients, giving you an opportunity to showcase your expertise and build trust with them before they ever contact you or book a trip.
- Social media provides an easy way for people who have already booked trips through online travel agencies (OTAs) but would like some extra help planning their itineraries, finding activities or transportation options, etc., so they can reach out directly through the platforms where they found their initial booking information instead of having someone else do all the work by calling them up on the phone or sending them emails asking questions about whether they want help planning their trip(s).
Get your site listed on online travel agencies.
- Get your site listed on online travel agencies.
- If you are already listed, make sure that your listing is accurate and up-to-date.
- If not yet listed, add a link to your website from the “Contact Us” page on the agency’s website.
Update your blog regularly and ensure it’s interesting for travelers to read.
Blogging is a great way to build your brand, share your expertise, engage with your audience and build relationships with potential clients.
As an online travel agency (OTA), you are selling products and services that don’t exist in the physical world. You need to use different strategies to market these products than if you were selling tangible goods like clothes or food. One such strategy is blogging because it allows you to reach out directly to customers via their computers or mobile devices rather than having them come into your store looking for something specific they want right now!
Create a loyalty program to encourage repeat business and referrals.
A loyalty program is a great way to encourage repeat business and referrals. By rewarding your customers for their loyalty, you can create a community of advocates who are eager to spread the word about your business.
Additionally, loyalty programs can be used as part of an overall marketing strategy to promote brand awareness.
Leverage the power of influencers on social media.
Influencers are very important in the travel industry. Influencers are people who have a large following on social media and can influence the buying decisions of their followers. They’re often bloggers or vloggers, but they could also be celebrities, athletes, or other well-known personalities.
The best way to reach new audiences is by leveraging the power of influencers on social media–and this strategy works especially well if you’re looking for clients from online travel agencies (OTAs). You can find these influencers by searching for keywords related to your business on Twitter or Instagram; then reach out directly with an offer of free products or services in exchange for promotion on their accounts–or provide them with discounts if they agree not to advertise any competitors’ brands within 24 hours after posting about yours!
Travel agencies are in a great position to offer their customers something more than they can get from a website alone, so use that advantage to bring more clients into the fold
- Travel agencies are in a great position to offer their customers something more than they can get from a website alone, so use that advantage to bring more clients into the fold.
- Travel agencies have a physical location that allows them to provide an experience that’s more personal than what people are used to when booking online. Travel agents can offer advice on which hotels or tours would be best for your customers’ needs, based on where they’re going and what time of year they plan to travel. The agent also has connections within the industry that could help them find discounts or other perks unavailable elsewhere online (or at least much harder).
The best way to attract clients from online travel agencies is by offering something that they can’t get anywhere else. You have the advantage of being able to connect with travelers in person and offer them something special that only you can provide–whether it’s personalized service or access to unique experiences. Take advantage of this opportunity by making sure your website looks professional and engaging enough for people who visit it regularly (or even casually), so they’ll want to come back again!
