Online travel agencies (OTA) have become a primary source for customers looking to book travel online. That’s because OTAs provide access to a wide range of travel providers, from airlines and hotels to cruises and car rentals. As such, they’re in a great position to offer their customers something more than they can get from a website alone—namely personalized service and attention. This is why it’s so important for hotels and other travel providers to work with OTAs: not only do these sites drive new business your way, but they also give you an opportunity to show off your expertise as well as your unique offerings.

So how do you attract more clients through OTAs? Here are five strategies that will help increase traffic on your site:

Use social media to build relationships with your audience.

Social media is a powerful tool for building relationships with your audience. The benefits … Continue reading >>>